Marketing Advisor

Department: Sonoma County
Date Available: 2019-04-01

Apply Now

TITLE:  Marketing Advisor
LOCATION: Sonoma County
EMPLOYMENT TYPE: Full-time
 
Summary
Pacific Union International, Inc. DBA Compass seeks a Marketing Advisor based in our Santa Rosa office which provides support to all of Sonoma County including Santa Rosa, Petaluma and our Healdsburg office. The Marketing Advisor will shape all of our agents’(our ‘customers’) marketing and branding projects, from concepts and development through implementation and tracking. At Compass our agents are our brand and vice versa. When their marketing excels then our company does. This team provides vital account services and strategy to help their marketing efforts be the best they can be.
 
You will work collaboratively with the industries best in-house marketing & creative team as well as key external vendors to execute a wide variety of initiatives and help ensure cohesion between the Compass brand and the marketing/advertising deliverables. You will serve as a consultant to the agents to elevate the effectiveness of their individual efforts while playing a key role on the team refining and improving marketing tools developed in-house as well as all policies, processes, strategies, and best practices that inform our nationwide practice.
 
WHAT YOU'LL DO
  • Provide guidance and outstanding customer service to guide their work from start to finish and provide value to make their marketing efforts more efficient, less time consuming and more effective by consulting daily to identify needs and help execute tactics to deliver those needs successfully and efficiently
  • Provide strategic direction and education to elevate the agents brand and listing marketing plans
  • Build, edit and implement print and digital shared advertising pieces on a weekly basis using Adobe InDesign
  • Track advertising deliverables and deadlines and liaise between the agents and their vendors to compile all design assets and develop a plan to provide to the design team and ultimately deliver the final asset to the publisher.
  • Liaise between the company’s design team and agents to communicate and coordinate the delivery of projects and all associated materials (design, photography, copywriting and overall content development)
  • Assist with implementing best-in-class agent marketing projects on an individual account basis and then apply those learnings to work with the entire marketing team to determine best practices and process improvements that will benefit all agents Nationally
  • Monitor the ongoing efforts of the agents and analyze the actual results from advertising/marketing projects to determine their effectiveness, helping inform future activities for both those agents as well as the agent marketing team
  • Work with agents and managers to develop marketing plans that allow them to maximize the effectiveness of their budgets against tactics that will provide the greatest return for their business. Includes activations in multiple channels including branding, advertising in print, digital, outdoor and social, photography and video, direct mail and more
  • Oversee onboarding of agents to teach the Compass proprietary marketing and product tools and offerings and help guide their training and usage of those tools
  • Support the marketing & creative department by relaying real estate market trends, industry forecasts and new product information
  • Miscellaneous duties as assigned
 WHAT YOU'LL NEED TO SUCCEED
  • 3-5 years of Marketing experience
  • Ability to work independently, taking ownership over your own accounts while working collaboratively in a team environment to drive best practices
  • Adept project manager; impeccable time management and prioritization skills
  • Skilled communicator with great interpersonal skills, ability to build and manage relationships
  • Meticulous attention to detail and highly organized
  • Understanding of marketing strategy and planning with the ability to identify the right tactics across a multitude of marketing channels (print, digital, social, content, direct mail, video, paid media etc)
  • Excellent writing and grammar skills
  • Experience with advertising campaigns
  • Experience working in a client or account service environment a big plus
  • Experience working in real estate marketing, and/or at a luxury brand a big plus
  • Proficient in the suite of office tools from Apple, Google and Microsoft (Ex. Keynote, Docs & Excel)
  • Experience with social media/online marketing platforms
  • Strong working knowledge of creative programs such as Adobe Creative Suite (InDesign, Illustrator, Photoshop) preferred
  • Strong working knowledge of production management software preferred
  • Reliable vehicle or transportation as travel within Sonoma County will be required from time to time
COMPENSATION: Depending on experience. This position is a full time (40 hours per week). Competitive benefit package including medical, dental, vision, 401K and paid time off (vacation, sick and holidays).
 
At Compass, you will be a key member of the Sonoma County Region operations and responsibilities. You will experience a pace, level of intensity and standards of excellence not often found in company cultures.
 
At Compass, our mission is to help everyone find their place in the world. This means we continually celebrate the diverse community different individuals cultivate. As an equal opportunity employer, we stay true to our mission by ensuring that our place can be anyone’s place.
 
About Pacific Union International                                                                            
Founded in San Francisco in 1975, Pacific Union International, Inc. is the West Coast’s premier luxury real estate brand, with 2017 sales volume of $14.1 billion. In 2018, real estate industry leaders RISMedia and REAL Trends ranked Pacific Union as the fifth-largest brokerage in the U.S. The prestigious London-based International Property Awards awarded Pacific Union “Global Real Estate Brokerage of the Year 2017-2018.”
 
In 2018, Pacific Union merged with New York-based Compass to create the largest real estate firm in California.  Along with the residential brokerage, Compass acquired The Mark Company, Pacific Union’s sales and marketing firm for new, urban, luxury development projects on the West Coast, as well as Pacific Union Commercial, with offices in San Francisco and Los Angeles.
 
Pacific Union supports 1,700 elite real estate professionals in more than 50 offices throughout the West Coast. Northern California markets include San Francisco, Marin, Contra Costa, Alameda, Napa, and Sonoma counties; Silicon Valley; and the Lake Tahoe region. Greater Los Angeles markets include Beverly Hills, Malibu, Downtown, Northeast L.A., the Westside, as well as the San Fernando and San Gabriel Valleys.
 
To extend Pacific Union’s international reach, the brokerage established an award-winning, Beijing-based China Concierge program in 2013 that fully supports its Chinese investors on the mainland. Additionally, Pacific Union offers a full range of real estate services including relocation, rental, and commercial property management and insurance services. Pacific Union executes with a vision for the future, an entrepreneurial mindset, and an unwavering commitment to deliver exceptional service and expertise. For more information, visit: www.pacificunion.com.
 
About Compass
Compass is a real estate technology company with a powerful end-to-end platform that supports the entire buying and selling workflow. We deliver an incomparable experience to both real estate professionals and their clients all in service of the Compass mission: to help everyone find their place in the world. Founded in 2012 by Ori Allon and Robert Reffkin, Compass operates in 30 regions with over 90 offices across the United States including: Atlanta, New York City, San Francisco, Los Angeles, Orange County, San Diego, Chicago, Boston, Seattle, Washington, D.C., Dallas, Philadelphia, Aspen, The Hamptons, Miami, Philadelphia, Westchester, Greenwich, Naples, Santa Barbara, and Marin. Learn more and find your place at www.compass.com and compass.com/careers